1. What Are Cookies & Tracking Technologies?
A cookie is a minute alphanumeric text file that a web server deposits onto your local device (computer, tablet, or smartphone) via your web browser when you visit an online property. Cookies enable web servers to remember your device, preserve active session variables, recall selected preferences, and optimize user experience across successive page requests.
In addition to traditional HTTP cookies, modern web properties may implement related storage paradigms:
- HTML5 Local Storage & Session Storage: Web browser mechanisms allowing websites to store key-value data directly within the client browser without automatic transmission in HTTP headers with every server request.
- Web Beacons & Tracking Pixels: Transparent graphic tokens embedded in web pages or advertisements utilized to verify that a page was loaded or that an ad impression occurred.
- Session Cookies: Temporary files erased automatically once you close your web browser software.
- Persistent Cookies: Files remaining on your terminal device until their predetermined expiration date or until manually purged by the user.
2. Why We Utilize Cookies
brutonaarnetto.be deploys cookies and local storage tokens for clearly defined, legitimate technical and operational purposes:
- Session & Routing Integrity: Safeguarding communication integrity, load balancing server requests, and thwarting cross-site request forgery (CSRF).
- Calculation State & Display Preferences: Preserving your interface configurations (such as Dark Theme preferences) so you do not have to reconfigure them on every subpage.
- Digital Advertising (Google AdSense): Financing the ongoing maintenance, calculation accuracy, server hosting, and research updates of our free tools by serving advertisements.
- Diagnostics & Security: Monitoring platform uptime, identifying software defects, and mitigating malicious robotic traffic.
3. Comprehensive Classification & Inventory of Cookies
We classify all cookies functioning across our digital infrastructure into four functional tiers:
| Category | Name / Token Examples | Provider | Purpose & Lifecycle |
|---|---|---|---|
| Strictly Necessary | __cf_bm, bnn_session, csrf_token |
brutonaarnetto.be / CDN | Critical infrastructure security, bot mitigation, and secure navigation. Cannot be disabled without breaking site routing. (Session to 24 hours). |
| Functional & Preferences | bnn_theme, bnn_calc_pref |
brutonaarnetto.be | Remembers user preferences such as Dark Mode toggles and active salary calculation tabs. (Up to 12 months). |
| Analytics & Performance | _ga, _gid, _gat |
Analytics Partner / Self-Hosted | Collects aggregated, anonymous telemetry regarding page loading times, visitor routes, and popular tool engagement. (Up to 24 months). |
| Targeted Advertising | __gads, __gpi, IDE, DSID |
Google AdSense / DoubleClick | Facilitates ad serving, fraud prevention, frequency capping, and interest-based ad targeting. (Up to 13 months). |
4. Google AdSense & Advertising Cookies
Google AdSense utilizes identifiers such as the DoubleClick DART cookie and the __gads identifier to optimize advertising performance:
- Ad Delivery & Optimization: Determining which advertisements are served in designated inventory slots to ensure relevance and commercial viability.
- Frequency Capping: Limiting the repetitive presentation of identical advertisements to the same visitor.
- Combating Click Fraud: Detecting invalid traffic, automated bot clicks, and fraudulent ad interactions to protect advertisers and publisher integrity.
- Aggregated Reporting: Measuring the effectiveness of advertising campaigns without associating financial inputs from our salary calculators with advertising profiles.
Managing Google Ad Preferences: You can inspect, modify, or disable personalized advertising delivered by Google by accessing the Google Ads Settings Dashboard. You may also consult Google’s Advertising Privacy FAQ.
5. Analytics & Performance Measurement
To guarantee that our calculation engines remain high-speed, mobile-optimized, and free of computation errors, we analyze aggregated visitor patterns. These analytics evaluate:
- Which Belgian wage calculator tools (e.g. Vacation Pay vs. 13th Month vs. Flexi-job) experience peak user demand;
- Browser compatibility bottlenecks across older desktop engines and current mobile hardware;
- Referral channels and search engine queries driving traffic to our informational tax guides.
All analytics telemetry is anonymized or aggregated. No raw salary amounts, income brackets, or confidential taxpayer inputs are ever cataloged in analytics databases.
6. Third-Party Vendor Technologies
When accessing brutonaarnetto.be, third-party technology providers may place and read cookies on your browser in connection with advertising inventory. These third-party networks may collect your IP address, browser metadata, and interaction events:
- Google AdSense / Google DoubleClick: Google Privacy & Terms
- Certified Google Ad Technology Providers: A comprehensive index of Google’s approved advertising network vendors is maintained at Google Certified External Ad Vendors.
7. How to Manage, Block, or Delete Cookies
You retain total autonomy over the deployment of cookies on your personal devices. You can restrict, block, or delete cookies at any time via your browser settings:
7.1. Desktop & Mobile Browser Controls
- Google Chrome: Navigate to Settings → Privacy and Security → Third-Party Cookies. Select your preferred blocking threshold or clear browsing data.
- Mozilla Firefox: Navigate to Settings → Privacy & Security → Enhanced Tracking Protection. Choose between Standard, Strict, or Custom cookie blocking.
- Apple Safari (macOS & iOS): Navigate to Preferences / Settings → Safari → Privacy. Enable “Prevent Cross-Site Tracking” and “Block All Cookies” according to your preferences.
- Microsoft Edge: Navigate to Settings → Cookies and Site Permissions → Manage and delete cookies and site data.
7.2. Industry-Wide Opt-Out Initiatives
You can universally disengage from interest-based advertising tracking through recognized consumer advertising coalitions:
- European Interactive Digital Advertising Alliance (EDAA): www.youronlinechoices.eu/
- Network Advertising Initiative (NAI): www.networkadvertising.org/choices/
- Digital Advertising Alliance (DAA): optout.aboutads.info
Note: Disabling essential cookies may impact specific session features; however, our core calculation algorithms will remain fully operable.
8. Consent Mechanism & Revocation
When visitors from the European Economic Area (EEA) and the United Kingdom first access brutonaarnetto.be, they are presented with our Consent Management banner compliant with the ePrivacy Directive (Directive 2002/58/EC as amended) and GDPR Article 7.
Non-essential functional, analytical, and targeting cookies are deployed solely following affirmative, freely given user consent. You may update or revoke your cookie preferences at any time by accessing browser settings or clearing your stored cookies for brutonaarnetto.be.
9. Policy Revisions & Inquiries
We may revise this Cookie Policy periodically to accommodate technical adjustments, changes in third-party vendor arrangements, or amendments to European privacy legislation. All updates will be highlighted via the “Last Updated” metadata at the beginning of this document.
If you have questions, feedback, or requests concerning our use of cookies or tracking technologies, please contact our compliance desk:
Email: privacy@brutonaarnetto.be
Website: https://brutonaarnetto.be
Location: Brussels, Kingdom of Belgium